A Corporate Blunder, or How Konami Managed to Dominate Yu-Gi-Oh! Game Licensing (Part 1)
With Bandai in control of the Yu-Gi-Oh! Collectable Card Game (CCG) license, one must wonder how Konami managed to get said license from Bandai in a few months after their card game’s release? To answer this, we must first answer this important question: How did Konami become involved with Yu-Gi-Oh! in the first place? Answering this requires knowing about the loser in this 1998 affair. Bandai began as the toy division of a textile company which spun off as Bandai-ya in 1950. Founded by Naoharu Yamashina , they spent the 1950s as a successful toy company which produced basic toys like the defective Rhythm Ball and toy cars like the 1956 Toyopet Crown . In 1961, Bandai-ya would rebrand into Bandai and would gain massive success with making Astro Boy toys. This completely changed Bandai’s business model from making their own creations to supporting new television shows as a sponsor so they could show commercials of their tie-in toys during their run. The Yu-Gi-Oh! Bandai CCG was likely ...